03 Feb Remove Your Income Roadblocks
Do you ever feel like you’re doing everything you think you should, yet you’re still not generating enough income? You feel there is an invisible wall between you and reaching your dream goals and if only you could pinpoint that wall and breakthrough it, all your struggles would end and you would soar.
Often when you get stuck, all your dreams, plans and goals go out the window because they suddenly seem unattainable and you feel like you’re just muddling along day by day. What I see often in clients I’ve worked with, is that they need help learning both marketing tactics and mastering strategy. And then we need to work on overcoming mental roadblocks, habits and beliefs that can slow down even the smartest, savviest people. We all have them. We just need to be open and honest about identifying them and courageous enough to try to change.
One of the biggest roadblocks has to do with how you present yourself to your market—your “virtual storefront”. It determines how people perceive you who may be interested in working with you. Unless you have a real flare for creative expression, this may be what is holding you back.
When I owned restaurants, one of the best attraction tools we used to bring people in the door was how our restaurant looked to people driving by. If it looked appealing and quaint, people would make note and start talking about trying us out. If it had looked like a rundown dive, we would have been really hurting our sales.
The same is true for your business even if your “storefront” is online. If your website doesn’t have specific elements that attract people, interest them in what you offer and get them to take immediate action-whether that’s signing up for your mailing list or buying—then you are not attracting the “drive-bys”.
You could even be driving lots of traffic to your website and it still wouldn’t do you any good because visitors would arrive and leave. Yet, with just a few key changes you could begin to see a huge spike in sales. And if you don’t know how to get traffic to your website, then that simple roadblock is easy to remedy, in spite of what some Internet marketers would like you to believe. Getting traffic is actually easier than converting it!
Take an objective look at your website and ask yourself:
- Am I coming across as unique and somewhat different from my competitors?
- Am I proving that I can get results for my clients?
- Am I making it clear what action I want visitors to take on every key webpage?
- Am I speaking to their problems and the results they want and need or am I trying to promote myself?
- Does my website look inviting, attractive, and easy to read and navigate?
- Am I consistently doing online lead generation activities to generate targeted traffic?
If the answer to any of these questions is no, then this could be the easily removable roadblock between you and your goals. I’ve seen this more times than I can count. In fact, 90% of the small business owners who come to me for help have ineffective websites. This “storefront” needs to express the authentic you with words, pictures and video. If it’s not it’s time for a change.