How I Doubled My Opt-in Subscriber Rate

Have you been dragging your feet when it comes to using video in your business? The video trend is growing and it’s one of the most powerful marketing tools to come out of the Social Media Revolution.

Check these NY Times stats:

  • Americans are now watching over three hours per month of online video – 191 minutes per person on average (up from 169 in February).
  • YouTube dominates online video with 5.5 billion videos and 89 million Americans.

It took me a while to get going with video, just because I knew there would be a learning curve and I was trying to find the time. I know you can relate to that!!

Once I started though, I was blown away by how powerful it was in increasing traffic. One simple video on my home page has doubled the number of people that opt-in to my list! Other colleagues had told me they had gotten similar results with a simple 2 minute video. It seemed hard to believe until I followed their advice and got the same results.

Video allows you to reach people in a way like never before. It allows you to look them in the eye and speak to them without having ever met them. Why do you think TV and movies are so mesmerizing?

With video you can:

  • drive tons of targeted traffic to your website
  • get your message out to many more people
  • use it on your website like a virtual sales presentation
  • use it on your website to double your opt-in rate
  • use it to create popular video courses and tutorials
  • use it to build a rapport with website visitors you’ve never met

And best of all, basically, it costs nothing! Little cost-Big results!

Now you might feel camera shy or not know where to start. A lot of my clients have told me that.  They don’t know if they’d look good on camera. They don’t know what to wear. They feel they wouldn’t look natural or comfortable. They’re afraid that it’s too technically challenging. But all of these fears can be easily overcome.

So I asked my online colleague, video expert Lou Bortone to help me put togethera 2-part tele-course that would have you looking like a star and popping out eye-catching, sales-converting videos in no time.

Lou and I discovered we had a lot in common. We had both worked professionally in television before becoming entrepreneurs. We realized we had tons of tips and tricks that would help our clients look like pros on camera. Plus Lou has honed the skill of Video Marketing. It’s got it down to a system where in minutes he can splash his videos all over the Internet and quickly see hundreds of new visitors to his site. Who wouldn’t want to learn that system?!

This is where you can go to learn all about this content-packed 2-part tele-course that’s happening at the beginning of May. Since creating videos is very low cost with a very big return, a simple investment in this course could be all you need to start doubling your opt-in list and increasing your sales.

Video Star Power

Learn How to Look Like a Seasoned Pro on Web Video
AND Learn the Video Traffic Explosion System!

We’d love it if you’d leave a comment with your most pressing video questions.


  • Bruce
    Posted at 16:58h, 19 April Reply

    I want to have video that does not appear on
    youtube. I bought a course of $$$ and can’t use
    it – not techy enough.
    is it possible to add video to my blogs and not
    go trough Youtube? I would like to have some that
    is exclusive to my members.

    Can you offer some advice?

  • Janis Pettit
    Posted at 17:46h, 19 April Reply

    Yes Bruce. You can add private videos to your website without marketing them on YouTube. I have a number of these on my site right now. One way is to use a service like
    Audio Acrobat. You can upload the videos and they will give you an “embed” code for your website. Lou will be covering ways to do this in our upcoming course.


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