Customer Service: How Much is Enough?

If you look at the small business ads in the Yellow Pages or any business directory, you’ll notice that many of the ads talk about the company’s great customer service. After a while readers tune out, assuming it’s just talk.

We tend to focus most of our energies on sales and marketing, i.e. getting new customers. Instead, when we concentrate on ramping up our customer service, we give a welcome gift to the customers we already have. Exceptional customer service is a way for you to stand out. It’s not only personally satisfying to see a happy customer, it’s a way to increase sales and loyalty. And best of all, it’s a way to really offer your gift of talent and skill to the people who support you.

Take a few moments to watch this inspiring movie and see if it doesn’t motivate you to ramp your customer service up a notch.

To your best year yet,


  • Don
    Posted at 12:42h, 03 January Reply

    I’d say one way of judging when the level
    of customer service provided to existing
    customers is too much is when it becomes
    annoying. Too much of a good thing happens
    when it’s not longer a good thing. This
    tells me you’ll always want to monitor
    what you do and how it impacts different
    customer categories. It’s probably more of
    an art than science, but listing the types
    of things you do in the name of customer
    service, how you apply them and how often
    would be a step in setting the borderline
    between good customer service and annoying
    custmer service.

  • Jeanne May
    Posted at 19:39h, 03 January Reply


    Thanks for showing us the video… it’s inspiring.

    I guess the bottom line is if you do give from your heart in your dealings with people, whether it’s face-to-face, over the phone or written word, and you provide the best of you at any given moment including your attitude, your body language, tone of voice, smiles, flexibility and adaptability… you can’t help but provide excellent customer service. It isn’t being about being gushy or false or pretending… it’s just about you being true. And if you can’t provide the best of you then maybe this isn’t the kind of job you need to be in.

    Best wishes

Post A Comment