02 Jan Customer Service: How Much is Enough?
If you look at the small business ads in the Yellow Pages or any business directory, you’ll notice that many of the ads talk about the company’s great customer service. After a while readers tune out, assuming it’s just talk.
We tend to focus most of our energies on sales and marketing, i.e. getting new customers. Instead, when we concentrate on ramping up our customer service, we give a welcome gift to the customers we already have. Exceptional customer service is a way for you to stand out. It’s not only personally satisfying to see a happy customer, it’s a way to increase sales and loyalty. And best of all, it’s a way to really offer your gift of talent and skill to the people who support you.
Take a few moments to watch this inspiring movie and see if it doesn’t motivate you to ramp your customer service up a notch.
To your best year yet,