Are You Revealing Your Star Quality to Build Your Business?

What makes one person stand out from the crowd and attract attention, while someone with the same level of knowledge or expertise remains unnoticed?

Recently, I was watching American Idol. It was an episode where the final 48 become the final 24. To have even made it that far is amazing, so of course the level of talent was outstanding. Yet some singers were eliminated in spite of the fact that they had the same level of talent as some of the winners. The differentiators were subtle but really came down to three “it” factors:

  1. their level of self confidence and self belief
  2. their understanding of who they were as an artist and what makes them unique
  3. their ability to be vulnerable and open and let their true essence express itself in their performance

I remember when I was a performer in New York many years ago. I struggled with all three of these “it” factors. I look back now and realize that although I had some success, I barely scratched the surface of what might have been possible.

So how is this relevant to your business? There is a lot of noise out there and it’s easy to look at the competition and think “I can never stand out. I can never compete with these amazing people.” You’d be wrong about standing out, but you’d be right about competing. Standing out is about mastering the “it” factors. Once you’re doing that you won’t need to compete because you will be unique and certain people will be drawn to your style, while others will be drawn to your competitors.

Two of the best ways to express your “it” factors is through your speaking and written marketing messages. This expression of who you are becomes your brand. There is a tendency, especially when you are starting out in a small or solo business, to imitate what other successful people are doing. That will make you an imitation of them. Learn from your mentor, coach or successful colleagues, but then spin it with your “it” factors and make your business uniquely represent you, your style, your approach, your process, your personality and your values.

Then be BOLD about expressing yourself. When you get up to speak, whether in person or on a tele-class or webinar,

  •     Tell your story.
  •     Talk about what you believe without fear.
  •     Openly explain your unique approach with confidence. Sure not everyone will respond, but the people who do will be your loyal fans and ideal clients.

In order to do this, you will have to regularly take some quiet time to get to know what makes you unique. Ask trusted colleagues and friends how they see you. Notice when you feel “less than” and ask yourself if there is a belief about yourself that’s holding you back.

The most persuasive, powerful speakers I’ve heard don’t always have the best content. They have the most conviction and the most passion. The most mesmerizing marketing messages are not about selling but about passionate persuasion.

Work on your “it” factors and you’ll find yourself standing out as a star in your niche.

If you’d like to learn  how you can turn start speaking into sales, you can watch my free training webinar right away

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5 Comments
  • Jane Garee
    Posted at 17:37h, 05 March Reply

    Love it! Great reminder about how fully expressing who we really are (without fear of judgment from others) eliminates competition. A lot of people can do things that are very close to what any of us can do but no one can BE an exact replica. Thanks, Janis!

  • Evette
    Posted at 20:35h, 09 March Reply

    Hi Janis! How are you? I’ve been reading your blogs since last year, and this is my 2nd time to comment on one of your most interesting topics in your website. This is such a great question. To me every time this situation happens to me, I do make the most out of it to show what I can do but not in a boastful and overconfident matter. I really avoid to get that impression from the team. This is so great Janis, relating it to business is one good idea.

  • Sarah Kolb
    Posted at 17:01h, 12 March Reply

    I would add one bullet to your opening point about what made some of the uniquely talented performers miss out on being voted into the top 12, one that’s just as relevant to businesses as it is to American Idol: straight up being in the wrong niche. A friend of mine who didn’t make it to the top 12 was accused of being “too jazz” or “too cabaret” or “too showy” — clearly, he was competing in a venue that wasn’t an a good fit for his unique talents.

    Of course, in business, unlike in American Idol, you have the capacity to try a new market, one that more closely reflects what it is you’re excellent at. Too bad there aren’t more high-profile competitions for those talented musicians and performers that don’t fit the “pop idol” mold (where all of the “unique” performers are only unique within a very small set of accepted parameters).

    • admin
      Posted at 18:36h, 12 March Reply

      Good point Sarah. In business if you have the wrong niche you’ll really struggle no matter how good you are. Thanks for your comment.

  • Kathy Butler
    Posted at 14:51h, 22 March Reply

    Great Read Janis- good reminders

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