Are you a Perpetual Learner or a Perpetual Action Taker?

Instructor with Students in Computer LabAs creative Entrepreneurs most of us have an insatiable curiosity. We love to learn and feed the creative juices. But just like an excess of anything, too much learning may not be good for you. It’s easy to spend your precious work time reading free e-books, watching webinars and videos or attending free tele-classes. No doubt you will learn some valuable tips, tactics and skills, but if they are not what you need right here and right now to make you more successful then all this information will just accumulate and lead you to overwhelm and overload. Plus you’ll have wasted a lot of precious time.

I use a sophisticated software system called Infusionsoft in my business. It handles all my e-mail marketing, shopping cart, affiliate management and contact data base needs for my business. One of the cool features is that each time someone takes an action, like registering for a training I offer, or downloading a free report, it “tags” that person, letting me know what action they took.

By looking at the tags attached to someone’s contact record I learn a lot. I recently noticed someone had tried to register for one of my workshops but their credit card payment was declined and they were unable to complete the registration. When I checked their record I saw that for almost two years they had attended just about every free training I’d offered, but obviously were still struggling to make money in their business. There was obviously little goal planning or action taking. Unfortunately I see this too often. This person had become a perpetual learner.

I remember being there myself when I started my business back in 2001. It took me more than a year to understand that I could gather bits or pieces of the puzzle but I would never put it all together if I didn’t do three things

  1. get help from a coach or mentor
  2. stop and think before devouring new information
  3. become a perpetual focused action taker

Random action taken without a real understanding of the marketing and money generating systems that create success will only get mediocre results. So, I sought help from people who had already been there and achieved the results I wanted. When I started really taking perpetual action, my business took off.

Perpetual learners often fear that if they take action it won’t be perfect and they will be seen as an impostor. Do you fear that taking bold action may not get the results you wanted? Or have you hesitated to get help year after year because you are stuck believing that there isn’t enough money, and that belief becomes a self fulfilling prophecy? While you’re doing all that learning, success may be passing you by.

Over the years so many clients have come to me with this problem and they had finally reached a point where they made a decision to change. This is a good time to look at your business and see if you are more successful than you were at this time last year. If not that’s a loud and clear message that some major and perhaps uncomfortable changes need to be made in how you spend your time and in your belief in your ability to plan and achieve your goals and run a successful business.

Here are a few tips that will help you move from perpetual learner to perpetual action taker

  • Make a list of the skills of knowledge you need now. Then chose to learn only what will serve you immediately with your current projects and money generating goals.
  • Set aside time each week to look over all the training events you are interested in and chose only those that will serve you. Avoid impulsively clicking through to every offer that comes through your inbox.
  • Track how you spend your time for a week. Are you spending 75% of your time focusing on client or money generating activities or on creating marketing materials and products that will generate income?
  • Find a way to actively connect with prospects, clients or potential JV partners every day. If you are behind your computer not really talking to anyone that’s a warning sign.
  • Get help. Once you chose to work with a coach, mentor or advisor, follow their system and once it works, keep working it.

I hope if you are reading this that it’s exactly the message you needed to hear. I hope time stops for one moment and you become aware that this is your time to make major changes and to surge forward. It is truly an “aha” moment when you wake up to the realization that perpetual learning can keep you stuck in a holding pattern, making excuses and procrastinating,  and that changing this habit is the lesson that will set you free.

  • Valerie
    Posted at 00:27h, 02 March Reply

    Hi Janis. Hate to admit it, but I am a Perpetual Learner. I love learning and it always seems like that next program is just what I need to succeed. Too often I sign up for the next course before I’ve implemented the first. That’s not saying that I’m all learning and no action. But I seem to be on an excuse laden path right now.
    Last Nov I started your Product Creation program. I knew there were going to be some time issues and sure enough, I got way behind and didn’t get past the first 2 modules. I decided to get tough with myself and go through the whole course over this next week.
    Now I can’t get access to the course or the Facebook membership site. Is there anyway to retrieve the Product Creation course? I’d love to finally get my money’s worth.
    I’m kicking my procrastination and want to start making money from my health coaching site. Thanks for your reminder of how destructive perpetual learning can be to the bottom line.

  • Kim
    Posted at 23:57h, 03 June Reply

    Some very good points you bring up and I agree about getting help from a coach, but sometimes it can be difficult to pick the right coach to help you. I love to learn and have done what you’ve talked about, but now I stop and ask myself where am I at with my business and will this particular class or course help me to make money in my business now. Taking consistent action on what you’ve learned and having a strategy in place is very important in order for your business to grow.

  • Ian
    Posted at 18:23h, 27 July Reply

    What a great article Janis. Thank you for summarisiing something so well that I have been trying to put a lable on for years – the perpetual learner!

    Learning doesn’t make money but action does. Even if it’s not done perfect some form of action is the only way to find success.

    Again, thanks for a great article.

  • Taking Action Is The KeY To Business Success - |
    Posted at 18:39h, 27 July Reply

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