Are You a Conscious Business Owner? A Nine-Point Checklist


What does it mean to be a “conscious business owner”?

There’s been an evolution in the online conversation lately, I noticed, toward dwelling on the personal experience of being “conscious:” being in touch with one’s sense of purpose in the world, feeling good about what you’re doing, making heartfelt decisions, being grateful and fair, being healthy and promoting health, being spiritual and soulful…things like that.

While all those things are true and wonderful, there are also cultural criteria the larger business community and society as a whole use to measure “conscious business,” or, lately, “conscious capitalism.” I believe it’s crucial that we head in this direction and I strive to do so in my business.

So if you’re wondering if you’re a conscious business owner, here’s a nine-point checklist you might use as a personal benchmark:

  • Do you strive to be ETHICAL in your dealings with employees, customers, and others?
  • Are you SOCIALLY RESPONSIBLE in terms of the people you serve, the communities in which you operate, things like energy and the environment?
  • Are you AWARE of how your products and services can impact the greater good? Creating synergy between the profit potential of a product and the good it can create is key.
  • Do you think you’re aligned with your HIGHEST AND BEST purpose in life? Are you sharing your greatest gifts with the world?
  • Do you feel the CONNECTION your business has to the needs of the Universe?
  • Do you COMPLEMENT the businesses of others, rather than competing with them?
  • Are you FAIR in your pricing, policies, and other business dealings? In other words, do you deliver the value your promise in your marketing?
  • Do you BALANCE value with profits well?
  • Do you CONTRIBUTE to the betterment of your community?

If you checked off most of these, you’re a “conscious business owner” by anyone’s standards.  If you didn’t, you now have a new awareness of things you might want to strive toward!

Carol Liege is a contributing author to Align, Expand and Succeed; Shifting the Paradigm of Entrepreneurial Success. This book is based on the premise that the world is changing at a very rapid pace. We are starting to see that cooperation brings better results than old style competition. It’s a new era and we need to work together to create success for everyone, not just for a few.

This book features dozens of conscious entrepreneurs who share their wisdom, expertise, stories, lessons and insights about the new and exciting shifts that are happening for entrepreneurs worldwide.

It’s designed to raise the vibration of the planet like never before.


  • Michael Stetina
    Posted at 12:13h, 19 October Reply

    This is the New Revolution in Socially Conscious Business. Catch the Wave!

  • Lili Cruchelow
    Posted at 12:18h, 19 October Reply

    I love the 6th point, do we complement the business of others. I have grown my business, TLC Medical, based on that premise. It is our goal to continually form partnerships that are complementary. When we work together, we can achieve so much more!

  • Marcia Bench
    Posted at 14:50h, 19 October Reply

    Thanks for this video, this is the Entrepreneurial Renaissance – learn how to join it as a conscious entrepreneur with this book. I shared my story in the opening chapter because I believe in what Christine and Lynne and the other authors are doing…and many just don’t know where to start!

  • Suzanne Masefield
    Posted at 15:11h, 19 October Reply

    Our world is changing at a great speed and we need to evolve with it and expand our perception of what is possible. Collaboration and Creating Win/Wins is the way forward. Following this check list is a great way to check in with yourself to be a truly Conscious Entrepreneur. Thank you Suzanne

  • Anastasia Montejano
    Posted at 15:37h, 19 October Reply

    Excellent list. What a great reminder of things to consider as we work each day as conscious entrepreneurs. I especially like how our goods and services can serve the great good. A whole different perspective.

  • Jennifer Shaw
    Posted at 16:41h, 19 October Reply

    I love the last point – do you contribute to the betterment of your community? Giving back is my favorite part of how I serve.
    It is a great way to engage yourself if you have run up against an obstacle or feel a bit stuck.

    The giving back piece quickly brings you back into alignment with the conscious entrepreneur you are slated to be!

  • Prem Dana Takada
    Posted at 16:41h, 19 October Reply

    Yes, to feel a connection with your Conscious Business to the universe. That it serves a much needed purpose at this time. This gives one a sense of direction that can overcome obstacles and create success.

  • Iris Rosenfeld, DC
    Posted at 17:58h, 19 October Reply

    This 9-point checklist is a great reminder for us conscious business owners. As a Contributing author to Align Expand and Succeed I have been honored to learn so much from each that has assisted me daily. Much success to all on the journey of transformation!

  • Lynne Klippel
    Posted at 18:21h, 19 October Reply

    Janis- thank you for sharing this great post. I love the checklist and find it very useful when I want to check in with myself and reflect on how my business is serving others.

  • Sue
    Posted at 19:25h, 19 October Reply

    Love this very practical checklist which we can use everyday to help us in those moments of frustration that happen to us all.

  • Andrea Hylen
    Posted at 21:15h, 19 October Reply

    I love the list! This is a good one to hang on the vision board as a daily reminder. I connect so deeply with being socially responsible. Connecting business with community, responsibility as part of a lifestyle.

  • Paul Simister
    Posted at 13:14h, 20 October Reply

    It’s nice to see a purpose beyond enriching the business owner and making the lives of customers better.

  • vilho andreas
    Posted at 05:58h, 25 October Reply

    I love the 12 secrets wish to practice them one by one. Its great to see people who want to make a difference in others lives.

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